Overall Role Purpose 職位宗旨 To develop, implement, track and optimize digital
marketing campaigns across all digital channels. The talent should have a
strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing campaigns from concept to execution.
深諳數(shù)字化營銷的各種渠道運(yùn)營以及結(jié)果管理，結(jié)合DHL的業(yè)務(wù),運(yùn)用新媒體的數(shù)字化方式制定，執(zhí)行，追蹤和優(yōu)化整合的數(shù)字化營銷方案。運(yùn)用數(shù)字化的戰(zhàn)略思維和點(diǎn)對(duì)點(diǎn)的執(zhí)行確保DHL品牌的推廣以及業(yè)務(wù)賦能。
Accountabilities 關(guān)鍵職責(zé) Plan and execute all digital marketing, including
SEO/SEM, display advertising, display remarketing and paid media to increase
top of funnel lead creation計(jì)劃并執(zhí)行數(shù)字化營銷項(xiàng)目，包括但不限于SEO/SEM,
數(shù)字化廣告，付費(fèi)媒體投放及監(jiān)測(cè)從而為更多的客戶和潛在客戶傳遞DHL的品牌價(jià)值和服務(wù)價(jià)值，獲取更多的銷售線索及流量
Lead and development of social media strategies and plans, execute at
corporate level and cascade the structure for branch offices adaption and
deployment制定豐富的，有吸引力的且與時(shí)俱進(jìn)的社交媒體方案，從而加深與客戶之前的互動(dòng)和溝通，增強(qiáng)客戶粘性，并有效推廣至分區(qū)采用
Rich experience on both hands on and strategic thinking to establish owned
social platform, as well daily operation to drive followers & fans through
high-quality contents, attractive campaigns and optimized data.
對(duì)DHL現(xiàn)有社交平臺(tái)系統(tǒng)進(jìn)行優(yōu)化提升并負(fù)責(zé)日常運(yùn)營，通過給客戶與潛在客戶傳遞高質(zhì)量的內(nèi)容以及有吸引力的活動(dòng)從而獲取更多的私域流量，豐富客戶的行為標(biāo)簽
Working closely with sales process tools and program team to build up the
marketing data lake and BI report與銷售流程工具和項(xiàng)目團(tuán)隊(duì)一起搭建營銷數(shù)據(jù)庫和BI報(bào)告和標(biāo)簽系統(tǒng)
Support cross function team to polish and publish relevant news, policies,
compliances and service values to target audience over digital channel
支持各銷售渠道以及其他職能部門利用數(shù)字化平臺(tái)及渠道發(fā)布對(duì)客戶有價(jià)值的新聞，政策，以及服務(wù)產(chǎn)品
Provide advice, support and cooperation to Clusters’ marketing activities.
為分區(qū)市場(chǎng)活動(dòng)提供建議、支持和配合
Support all other functions to communicate with clusters smoothly
為其它職能部門與各分區(qū)市場(chǎng)銷售職能建立順暢聯(lián)系提供支持
Skills / Qualifications技能要求與任職資格 BS/MS degree in marketing or a related field
市場(chǎng)營銷或相關(guān)領(lǐng)域的學(xué)士/碩士學(xué)位
5+ years digital marketing working experience in the head company as digital
marketing/social marketing is required, internet/4A working experience as
additional is preferred5年以上的，在頭部公司的數(shù)字化營銷經(jīng)驗(yàn)?；ヂ?lián)網(wǎng)/4A公司的工作經(jīng)驗(yàn)優(yōu)先
Familiar with social media marketing, understand the love of internet and
mobile internet, and have a certain understanding of brand positioning and
marketing熟悉社會(huì)化媒體營銷，了解熱愛互聯(lián)網(wǎng)、移動(dòng)互聯(lián)網(wǎng)，并且對(duì)于品牌定位，市場(chǎng)營銷有一定的理解
Curious and creative, full of positive energy, and have a good understanding
of new things具有好奇心創(chuàng)意心，充滿正能量，對(duì)新事物有較好地領(lǐng)悟能力
Have good planning ability, communication and coordination ability, excellent
execution ability, strong sense of responsibility and team spirit
具有良好的策劃能力、溝通協(xié)調(diào)能力、出色的執(zhí)行能力、很強(qiáng)的責(zé)任心，具有團(tuán)隊(duì)合作精神
Proven working experience in digital marketing 具有被證實(shí)的數(shù)字化營銷經(jīng)驗(yàn)和成功案例
Creative, literate, and capable of visually presenting aesthetics
有創(chuàng)意、有文字功底、有視覺呈現(xiàn)審美能力
Proactive, persuasive and aggressive 主動(dòng), 積極, 具有說服力
Good communication skill both English and Chinese 良好的中英文溝通能力