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更新于 12月25日
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Communications Director PH China (MJ003124)

面議
  • 北京朝陽區(qū)
  • 10年以上
  • 本科
  • 全職
  • 招1人

職位描述

品牌公關(guān)電視媒介
YOUR TASKS AND RESPONSIBILITIES

  • Translate Pharmaceuticals China’s business strategy into integrated communication frameworks that balance global brand consistency and local market relevance.
  • Proactively identify leadership communication needs via participation in key strategic planning sessions, positioning communication as a key enabler that supports long-term business goals.
  • Oversee end-to-end execution of priority communication initiatives to drive measurable business and reputation impact.
  • Develop strategy-aligned content assets (executive speeches, internal/external messaging, multimedia) to support critical business initiatives and leadership priorities.
  • Support crisis communication management by delivering timely scenario analysis and mapping, developing targeted response messaging, and engaging media and KOLs to safeguard brand reputation and ensure business continuity.
  • Oversee and handle internal and external communications initiatives (media interviews, external speaking, townhall, CDH messages, etc.) for the PH ExCo member.
  • Support the Pharmaceuticals division in developing and maintaining relationships with key media contacts in China, ensuring Bayer’s narrative is effectively communicated to target audiences.
  • Provide real-time strategic communication support for critical leadership activities (up to 50% travel requirement) to ensure on-site alignment and stakeholder resonance.
  • Innovation Collaboration
  • Benchmark industry best practices and analyze market landscape trends (regulatory, competitive, stakeholder expectations) to refine communication strategies.
  • Explore innovative tools (e.g., generative/agentic AI) and approaches to unlock new engagement opportunities and optimize communication efficiency.
  • Cultivate a unified communication ecosystem by aligning internal stakeholders (PH leadership, global comms, cross-functional teams) and external partners (media, KOLs, industry associations, government stakeholders).
  • Drive proactive stakeholder rapport-building to shape positive brand perception and support strategic business initiatives.
  • VACC Leadership
  • Act as VACC Leader for PH Communications team, steering strategic alignment, capability building and a culture of excellence in communication practice.
WHO YOU ARE

  • Bachelor’s degree in communications, public relations, journalism, or a related field.
  • 8+ years of experience in communications or public relations, preferably within healthcare or pharmaceutical sectors.
  • Excellent written and verbal communication skills in both English and Mandarin; ability to craft compelling narratives and multimedia contents to engage diverse audiences. Generative and Agentic AI tools capabilities are surplus.
  • Proactive and passionate personality. Strong rapport building with ability to influence and collaborate with senior leaders and stakeholders.
  • A proactive and flexible approach to work, with the ability to manage multiple priorities in a fast-paced environment.
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獎金績效

年終獎

工作地點

朝陽區(qū)北京僑福芳草地大廈

職位發(fā)布者

韋先生/招聘

立即溝通
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拜耳是一家全球化創(chuàng)新型企業(yè)，在生命科學領(lǐng)域的健康與營養(yǎng)方面具有核心競爭力。拜耳致力于以創(chuàng)新的產(chǎn)品幫助解決當今人類社會所面臨的一些重大挑戰(zhàn)。隨著人類預期壽命不斷延長，人口不斷增長，拜耳通過專注于預防、緩解和治療疾病的研發(fā)活動來改善人們的生活質(zhì)量。與此同時，拜耳通過突破性創(chuàng)新幫助農(nóng)戶、消費者得到健康、安全、可負擔的食物，并且生產(chǎn)過程對社區(qū)、對環(huán)境友好。“拜耳：科技創(chuàng)造美好生活”是我們的使命，我們的目標是改善人們的生活質(zhì)量。拜耳于1863年創(chuàng)立，迄今已有150多年的歷史，公司總部位于德國勒沃庫森，全球擁有超過10萬名員工。2019年財富世界500強排行榜中拜耳排名240位。早在1882年拜耳公司進入中國市場，至今已經(jīng)超過130年。隨著中國成為世界上增長最快的市場之一，拜耳也逐步加大了在這里的投入。拜耳中國總部位于上海，截至2019年12月底，擁有超過9,000名員工。2019年拜耳在中國的銷售額超過到37億歐元。拜耳在中國有三大事業(yè)部：處方藥、健康消費品和作物科學，并運營著多家工廠。早在1936年拜耳就開始在上海生產(chǎn)阿司匹林，目前本地生產(chǎn)在中國的銷售額中所占比重越來越大。伴隨著正在進行的一些重大投資項目，拜耳致力于成為在中國發(fā)展的主要引擎。多年以來，拜耳作為人們心目中的理想雇主屢獲殊榮，2019年我們榮膺中國杰出雇主、中國典范雇主、非凡雇主101、中國大學生喜愛雇主等多個獎項。同時，拜耳也是提供均等機會的雇主。我們尊重并公平對待他人，不論其宗教、國籍、民族、文化、性別或性取向，我們重視并弘揚多元文化?！案蚁雦勇為”（Passion to innovate| Power to change）是拜耳的雇主品牌宣言，它概括了拜耳作為雇主的全部特點：其工作文化與公司對目前和未來員工的期望以及對他們的回報。
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