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CMI Supervisor（第三方）
Key Responsibilities
1、Consumer Research Projects Execution：
a) Manage and execute consumer research projects: including writing quantitative questionnaires/qualitative DG, supplier screening and management, project execution monitoring, data quality control, and be able to produce actionable consumer insights & analysis reports aligned with business objectives.
b) Manage Brand Health Tracking, monitor brand equity tracking systems; provide data conclusion for strategy optimization.
c) Independently complete pre & post evaluation of marketing materials (such as slogan, TVC, packaging, product concepts, etc.), providing data support for creative optimization.
d) Assist in customized research projects throughout the entire consumer journey, including but not limited to consumer segmentation & user profiling, category U&A studies, consumer decision journey mapping, etc.
2、Industry Insights and Business needs Translation & Implementation:
a) Proide timely update on market research industry dynamics & technique innovations, accurately capture market trends and consumer needs.
b) Capable of developing and implementing efficient, implementable research plans and solutions based on business needs, ensuring that insights directly drive brand strategy, product innovation, and marketing activities.
3、Supplier Management and Internal parties’ Collaboration:
a) Efficiently manage research suppliers, including project briefs, progress control, delivery quality reviews, ensuring high-quality data outputs within budget.
b) Work closely with BI / MKT team, promote the depth and comprehensiveness of consumer insight analysis by combining diverse data sources (e.g., social listening data, retail data, CRM data etc.) under guidance.
Qualifications
1、Bachelor's degree or above, with a background in relevant fields such as marketing, statistics, psychology, sociology, etc.
2、3+ years of experience in market research or business consulting, with a background including both client-side (FMCG, ≥1 year) and research agency roles.
3、Proficient in qualitative/quantitative research methods, with strong analytical skills to derive actionable insights from data. Keen consumer intuition and empathy.
4、Proficiency in Word, PPT, Excel, ability to use statistical tools like Excel or SPSS for data processing, good PPT writing & presentation skills, adept at using AI tools to enhance work efficiency and output.
5、Proactive, able to work independently and effectively, responsible, multitasking capability, excellent communication skills, clear logic
注：本崗位為第三方合同，錄用后與指定人力資源服務(wù)機(jī)構(gòu)簽訂勞動(dòng)合同，請(qǐng)謹(jǐn)慎投遞。