崗位職責(zé)：制定區(qū)域市場(chǎng)營(yíng)銷計(jì)劃，統(tǒng)籌品牌定位、目標(biāo)客群分析及核心市場(chǎng)策略；
Develop the annual marketing plan, coordinate brand positioning, target audience analysis, and core market strategies;
調(diào)研區(qū)域汽車市場(chǎng)趨勢(shì)（新能源車占比、競(jìng)品動(dòng)態(tài)、政策環(huán)境等），提供數(shù)據(jù)支撐的決策建議；
Research regional automotive market trends (including the proportion of new energy vehicles, competitor dynamics, policy environment, etc.), providing data-driven decision-making recommendations;
負(fù)責(zé)品牌形象落地，策劃并執(zhí)行品牌活動(dòng)（如新車上市、品牌體驗(yàn)日、車展等）；
Oversee the implementation of brand image, plan and execute brand activities (such as new car launches, brand experience days, auto shows, etc.);
監(jiān)督區(qū)域廣告投放、媒體合作及公關(guān)傳播效果；
Monitor regional advertising placements, media collaborations, and the effectiveness of public relations communications;
開(kāi)發(fā)本地化傳播內(nèi)容（短視頻、圖文素材等），提升品牌在區(qū)域市場(chǎng)的聲量；
Create localized communication content (short videos, graphic materials, etc.) to enhance brand visibility in regional markets;
主導(dǎo)線上營(yíng)銷活動(dòng)（電商平臺(tái)、直播、社交媒體等），提升線索收集量與轉(zhuǎn)化率；
Lead online marketing campaigns (e-commerce platforms, live streaming, social media, etc.) to increase lead generation and conversion rates;
監(jiān)控線上數(shù)據(jù)（CTR、ROI、用戶畫(huà)像），優(yōu)化投放策略和內(nèi)容方向；
Track online data (CTR, ROI, user profiles) to optimize advertising strategies and content direction;
設(shè)計(jì)針對(duì)代理商商的營(yíng)銷工具包（話術(shù)、手冊(cè)、活動(dòng)模板），賦能終端銷售；
Design marketing toolkits for dealers (scripts, manuals, activity templates) to empower end-point sales;
指導(dǎo)代理商有針對(duì)性地開(kāi)展相關(guān)活動(dòng)或合作，增加品牌曝光率，開(kāi)拓更多潛在客戶；制定并管控市場(chǎng)預(yù)算，評(píng)估投入產(chǎn)出比，優(yōu)化資源分配；
Collaborate with store managers to implement targeted activities or partnerships, increasing brand exposure and attracting more potential customers;Develop and manage the marketing budget, evaluate return on investment, and optimize resource allocation;
管理代理商市場(chǎng)團(tuán)隊(duì)（策劃、設(shè)計(jì)、執(zhí)行等），協(xié)調(diào)內(nèi)外部合作方高效推進(jìn)項(xiàng)目。
Manage the marketing team (planning, design, execution, etc.) and coordinate internal and external partners to efficiently advance projects.
任職要求：5年及以上汽車行業(yè)市場(chǎng)營(yíng)銷經(jīng)驗(yàn)，具備新能源品牌或4S店市場(chǎng)部管理經(jīng)驗(yàn)者優(yōu)先；
At least 5 years of marketing experience in the automotive industry, with preference given to those with experience in new energy vehicle brands or 4S dealership marketing management;
市場(chǎng)營(yíng)銷、工商管理、汽車工程等相關(guān)專業(yè)優(yōu)先；
Preferably in Marketing, Business Administration, Automotive Engineering, or related fields;
對(duì)新能源汽車行業(yè)趨勢(shì)敏感，具備競(jìng)品分析能力；
Sensitive to trends in the new energy automotive industry, with the ability to conduct competitive product analysis;
具備豐富的媒體資源（汽車垂直平臺(tái)、KOL、本地生活號(hào)等）和供應(yīng)商管理經(jīng)驗(yàn)；
Possess extensive media resources (automotive vertical platforms, KOLs, local lifestyle accounts, etc.) and supplier management experience;
對(duì)數(shù)據(jù)敏感，優(yōu)秀的數(shù)據(jù)分析能力和邏輯分析能力；
Data-sensitive, with excellent data analysis and logical reasoning skills;
優(yōu)秀的商業(yè)拓展能力和商務(wù)談判能力；
Strong business development and commercial negotiation capabilities;
有較強(qiáng)的抗壓力，能在快節(jié)奏、充滿活力、結(jié)果導(dǎo)向的環(huán)境中工作；
Highly resilient, able to work in a fast-paced, dynamic, and results-driven environment;
保持創(chuàng)業(yè)精神及高度敏感的市場(chǎng)嗅覺(jué)，持續(xù)推動(dòng)業(yè)務(wù)發(fā)展。
Maintain an entrepreneurial spirit and keen market insight, continuously driving business growth.