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更新于 2月2日
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Social Media Growth Specialist

1.5-2.2萬(wàn)
  • 深圳龍崗區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

職位描述

歐洲北美英語(yǔ)口語(yǔ)流利
職位描述：
Job Responsibility：
Content Strategy & Execution
? Define and execute short-form content strategies for our toy brands across TikTok, Instagram Reels, YouTube Shorts, etc.
? Build channels from zero, driving consistent audience growth and engagement
? Own weekly content calendars, hooks, captions and daily execution
? Create daily content: filming products, editing videos and publishing posts
? Identify trends, storytelling formats and platform innovations relevant to kids and family audiences
? Establish a test-and-learn system to improve watch time, retention and engagement
? Track performance and produce actionable insights/==
? Collaborate closely with product, brand, sales, and operations teams to create timely, market- and brand-relevant social content
? Partner with Brand and Product teams to develop annual plans and ideate brand activations and campaigns that support business objectives
? Brief and work with external creators or partners when needed
? Ensure storytelling is culturally appropriate for English-speaking markets
? Own day-to-day community management, including responding to comments, engaging with followers and monitoring sentiment across all platforms
Paid Social & Growth
? Plan, launch and manage end-to-end paid social campaigns on TikTok, Meta and YouTube, including audience setup, creative testing, budget pacing and performance optimization
? Turn organic content into high-performing ad creatives
? Track key performance indicators and continuously optimize creative, targeting and budget allocation
職位要求：
Requirement：
? 2–4 years of hands-on experience growing social media accounts (TikTok / Instagram / YouTube Shorts); experience in kids, toys or family-focused content is a plus
? Proven results growing channels and engagement from a low base
? Strong understanding of US / UK short-form content culture
? Fluent written and spoken English required (for captions, scripts and community interaction; lived or studied in an English-speaking country preferred)
? Hands-on experience in content production and managing social content calendars across multiple channels
? Experience with CapCut / Premiere and AI video generation tools
? Data-driven mindset with a test-and-learn approach
? Influencer or UGC collaboration experience is a plus
? Able to work on-site in Shenzhen

工作地點(diǎn)

深圳龍崗區(qū)樂(lè)薈中心-13棟(TOWER13)13A棟 13樓Joyin樂(lè)漾

認(rèn)證資質(zhì)

營(yíng)業(yè)執(zhí)照信息

職位發(fā)布者

江梓君/招聘經(jīng)理

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