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更新于 12月5日
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品宣經理

1.5-1.8萬
  • 成都新津區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

職位描述

品牌宣傳，渠道學校/學歷教育
Job Duties:
1. Follow the brand strategies and directions formulated by the Regional Director and Head of branding, translate it into concrete plans and engagement campaigns that is suitable for the local market
2.Monitor market trends, research information of the bilingual schools/international schools market, including but not limited to their tuition feel level, offering and uniqueness, and competitors' activities to identify opportunities and key issues
3.Make use of the market know-how and create a unique position for MCC
4.Work together with the Head of Admission of Chengdu to generate leads and build channels to recruit target audiences and hit the annual enrollment target
5. Establish performance specifications/Key performing index for the marketing campaigns
6. Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIS)
7.Provide marketing information for the Head of Admissions and Marketing to consolidate with insight generated by internal enrollment reports for the enrollment projection
8.Oversee marketing and advertising activities to ensure consistency and ensure the language used in all promotional materials are up to standard and, including but not limited to website, video, brochures,social media (Wechat official channel,Weibo), are align with the branding image and guiddelines
9.Responsible for establishing a comprehensive social media promotion plan, such as Mini Account in Wechat, establishing such as Xiaohongshu, Tiktot China, Zhihu, and Bilibili and etc, providing forward-looking social media promition plans and programmes
10.Prepare budget, marketing plan and review the target spends and makes the real-time adjustments in order to optimize brand marketing campaign performance
11. Monitor response and reactions of the target families
12.Brainstorm new and innovative growth strategies
Job Requirements
1. BS degree in marketing or a related field
2. Proven working experience as brand manager or associate brand manager (Background in 4A companies or outstanding PR agencies, 500 companies, and experience in first-tier city is preferred)
3. Results driven
4. Excellent understanding of the full marketing mix
5. Highly creative with ability to think out of box
6. Experience in identifying target audiences and devising campaigns the engage, inform and motivate
7. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
8. Strong analytical skills and data-driven thinking
9. Good communication and interpersonal skills
10. Keep abreast of the latest education trends and marketing best practies
11. Comfortable working with numbers, metrics and spreadsheets
12. Excellent command of the English, speaking, writing and communications
13. Could adapt to ta stressful working environment and occasional business trips
職位福利：五險一金、交通補助、餐補、周末雙休、每年調薪、內部人才培養(yǎng)、子女入學福利

工作地點

成都市新津區(qū)花源鎮(zhèn)楊柳大道300號

職位發(fā)布者

汪女士/招聘經理

昨日活躍
立即溝通
公司Logo成都新津墨文學校
墨爾文（成都校區(qū)）成立于2015年9月，是享有百年盛譽的英國墨爾文學院(始建于1865年)授權，在中國成立的第二家海外學校。為響應國家關于教育創(chuàng)新政策，經新津區(qū)行政審批局和教育主管部門批準，2020年9月，墨爾文（成都校區(qū)）的全新校園正式運營。經過多年的發(fā)展與沉淀，墨爾文（成都校區(qū)）已經成為中國西南地區(qū)標桿性的雙語創(chuàng)新學校。校區(qū)占地面積約150畝，總建筑面積約9萬平方米。學校地理位置十分優(yōu)越，地處“成南新中心”和“TOD+5G”示范區(qū)核心位置，距離新津地鐵站僅800米，距離成都金融中心僅30分鐘車程。Established in China in September 2015, Malvern College Chengdu is the second international branch of the prestigious Malvern College UK(founded 1865). In response to the Chinese national policy on education innovation and approved by the Xinjin District Administrative Approval and Education Bureaus, Malvern College Chengdu opened its new campus in September 2020 to provide Early Years, Primary and Secondary education. Malvern College Chengdu has established a reputation in Southwest China as an innovative benchmark bilingual school.Malvern College Chengdu covers an area of approximately 10 hectares(150 Mu), with a total construction area of 90,000 sqm. The school's location is advantageously positioned at the core of the‘New Centre of Southern Chengdu’ and the‘TOD+5G Demonstration Area’. The campus is only 800 meters from Xinjin Metro Station and a 30-minute drive from Chengdu Business Centre.
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