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職位描述
關(guān)于角色
隨著我們心愛的品牌不斷發(fā)展壯大，現(xiàn)誠(chéng)聘一位才華橫溢的零售商品設(shè)計(jì)專員，攜手提升品牌在電商平臺(tái)與線下門店的視覺影響力。該職位將負(fù)責(zé)為亞馬遜、威飛（Wayfair）等電商平臺(tái)及自有品牌門店設(shè)計(jì)、制作并優(yōu)化品牌專屬內(nèi)容模板，通過(guò)打造吸睛的視覺素材來(lái)推動(dòng)營(yíng)銷與銷售目標(biāo)的達(dá)成。
您將要執(zhí)行的操作
?設(shè)計(jì)符合資產(chǎn)規(guī)格和渠道最佳實(shí)踐的數(shù)字和印刷商品內(nèi)容，包括PDP橫幅、品牌商店橫幅、產(chǎn)品掛標(biāo)簽、撕頁(yè)、目錄和促銷商品。
?通過(guò)我們自有品牌門店及亞馬遜、Wayfair、沃爾瑪?shù)葘I(yè)零售商合作伙伴，打造獨(dú)具匠心的購(gòu)物體驗(yàn)，以驚艷設(shè)計(jì)、清晰文案和深度產(chǎn)品解析，讓每一步都充滿驚喜。
?將簡(jiǎn)報(bào)、產(chǎn)品技術(shù)信息和渠道洞察轉(zhuǎn)化為具有清晰層級(jí)結(jié)構(gòu)、信息傳遞和行動(dòng)號(hào)召的設(shè)計(jì)，以在每個(gè)渠道上推動(dòng)流量和轉(zhuǎn)化。
?創(chuàng)建可復(fù)用模板，以加快新資產(chǎn)的上線時(shí)間，支持新項(xiàng)目發(fā)布、活動(dòng)和促銷。
?為所有商品內(nèi)容保持一致的設(shè)計(jì)系統(tǒng)和組件庫(kù)。
?與市場(chǎng)營(yíng)銷和品牌團(tuán)隊(duì)合作制定新產(chǎn)品、活動(dòng)和促銷路線圖，以滿足發(fā)布日期，并向利益相關(guān)者傳達(dá)時(shí)間表和進(jìn)度。
?精通品牌與企業(yè)目標(biāo)，嚴(yán)格遵循品牌規(guī)范，以品牌大使身份確保所有項(xiàng)目與品牌風(fēng)格及核心理念保持一致。
?與銷售團(tuán)隊(duì)合作，應(yīng)用零售商頁(yè)面和商店洞察，增加瀏覽量、商店流量和停留時(shí)間、收入和 AOV 。
?及時(shí)掌握零售商要求、競(jìng)爭(zhēng)趨勢(shì)和創(chuàng)意最佳實(shí)踐，并將其應(yīng)用于相關(guān)渠道的內(nèi)容，同時(shí)保持SOP與更新信息保持一致。
?有效管理多個(gè)項(xiàng)目，管理時(shí)間表，并向關(guān)鍵利益相關(guān)者傳達(dá)進(jìn)度
?根據(jù)需要開發(fā)額外的印刷和數(shù)字營(yíng)銷材料。
您能帶來(lái)什么
?相關(guān)專業(yè)本科畢業(yè)，或具備同等技能、培訓(xùn)及至少3年以上的實(shí)踐經(jīng)驗(yàn)
?精通設(shè)計(jì)基礎(chǔ)，包括版式設(shè)計(jì)、色彩理論和字體設(shè)計(jì)等
?熟練掌握Adobe Creative Suite（Photoshop、Illustrator、Premiere、After Effects、InDesign、XD）等軟件
?具備Figma和Canva的操作技能
?精通電商及零售商品展示的數(shù)字與印刷設(shè)計(jì)
?印刷生產(chǎn)流暢性（CMYK、專色、分色線、出血/安全區(qū)域、紙張與表面處理）
?具備資產(chǎn)管理工作經(jīng)驗(yàn)（包括命名規(guī)范、版本控制、云存儲(chǔ)庫(kù)管理）及交接文檔編制能力。
?對(duì)可訪問(wèn)性（可讀性、對(duì)比度、alt文本）和移動(dòng)優(yōu)先設(shè)計(jì)的理解
?在快速?zèng)_刺中舒適地工作，同時(shí)處理多個(gè)SKU/系列，并在緊迫的截止日期內(nèi)完成任務(wù)
?擁有亞馬遜賣家/供應(yīng)商中心、Wayfair合作伙伴之家、沃爾瑪連接等零售商門戶的經(jīng)驗(yàn)者優(yōu)先。
語(yǔ)言能力：英語(yǔ)四級(jí)及以上水平，流利的口語(yǔ)和書面英語(yǔ)，能閱讀理解英文
設(shè)計(jì)資料，具備和美國(guó)&香港公司同事溝通的能力；
崗位福利:
工作時(shí)間：一周五天工作制，朝九晚六點(diǎn)半，上午9:00--12:00，下午13:30--18:30（不加班）正式入職即購(gòu)買五險(xiǎn)一金
薪資待遇:工資+節(jié)假日福利+年底獎(jiǎng)金;
保障福利:實(shí)際工資繳納養(yǎng)老保險(xiǎn)、醫(yī)療保險(xiǎn)、工傷保險(xiǎn)、生育保險(xiǎn)、失業(yè)保險(xiǎn)和住房公積金;
帶薪休假 : 雙休，法定節(jié)假日、婚假、產(chǎn)假等
本公司屬于甲方外資公司，購(gòu)買五險(xiǎn)一金（依照實(shí)際工資購(gòu)買），假期：雙休，依照國(guó)家假期.
工作地點(diǎn)：廣州市中山八路新虹街38號(hào)荔景樓A座609-612室
About the Role
As we grow our beloved brands, we’re seeking a talented Retail Merchandising Graphic Designer to help elevate our presence across online and physical retailers. This role will create captivating, on-brand content that drives marketing and sales goals – designing, templating, and iterating assets for marketplaces like Amazon, Wayfair, as well as our own brand stores.
What You’ll Be Doing
?Design digital & print merchandising content that meets asset specs and channel best practices, including PDP banners, brand store banners, product hangtags, tear sheets, catalogs, and promo merchandising.
?Craft engaging shopping journeys with standout design, clear copy, and compelling product education across our own brand stores and retailer partners, including Amazon, Wayfair, Walmart, and specialty retailers.
?Translate briefs, technical product info, and channel insights into designs with clear hierarchy, messaging, and CTAs that drive traffic & conversion on each channel.
?Build reusable templates to accelerate time to launch for new assets in support of new item launches, campaigns, and promotions.
?Maintain a consistent design system and component library for all merchandising content.
?Partner with Marketing & Brand teams on new item, campaign, and promotion roadmaps to hit launch dates, communicating timelines and progress to stakeholders.
?Develop expert knowledge of brand and company goals, understand and follow brand guidelines, acting as a brand ambassador to ensure that all projects fit the brand style and voice.
?Collaborate with sales team to apply retailer page and store insights, increasing glance views, store traffic and dwell time, revenue and AOV.
?Stay current on retailer requirements, competitive trends, and creative best practices and apply them to content in the relevant channels, keeping SOPs maintained with the updated information.
?Effectively manage multiple projects, manage timelines, and communicate progress to key stakeholders
?Develop additional print and digital marketing materials as needed.
What You Bring To The Table
?Undergraduate degree in related field or an equivalent combination of skills, training, and minimum of 3+ years of hands-on experience
?Proven in-depth understanding of design fundamentals such as layout, color theory and typography usage
?Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign, XD)
?Working knowledge of Figma & Canva
?Expertise in designing for digital and print formats for ecommerce and retail merchandising
?Print production fluency (CMYK, spot colors, dielines, bleed/safe area, paper & finishes)
?Experience with asset management (naming, versioning, cloud libraries) and handoff documentation.
?Understanding of accessibility (readability, contrast, alt text) and mobile-first design
?Comfortable working in fast sprints, juggling multiple SKUs/collections, and meeting tight deadlines
?Experience with retailer portals like Amazon Seller/Vendor Central, Wayfair Partner Home, Walmart Connect is a plus